From the very beginning, organisations both directly and indirectly involved with motorsport became entwined with our passion which has seen Racingist benefit from the privilege to work with athletes, teams and brands all over the world. Previous projects within the motorsport industry has seen us work with, for example, FIA World Rally & Rallycross Champion, Petter Solberg on an exclusive race-by-race blog to luxury Swiss jewellery and watchmaker Chopard on editorial pieces for Racingist.com.
To date, Racingist is the only winner of the Silverstone Park Business Competition. Our belief and conviction of our vision saw us succeed in gaining office space at the Grand Prix Circuit as well as benefit from world-class mentoring and networking opportunities.
It’s not just real-life projects we’re familiar with – Racingist was approached by long-term supporter, Phil Collins Rallying (not the musician, before you ask…) to assist in finalising details prior to their video game debut with the critically acclaimed DiRT Rally franchise. This project saw the team feature in two editions of the Codemaster-designed video game with the latest, DiRT 4 selling an estimated 101,000 copies in it’s first week alone.
Alongside our Motorsport experience, Racingist also represents a Team GB-selected, medal winning athlete.
Let Racingist, race for your personal brand or organisation and work with you to keep ahead of the competition.
Where did our name originate from?
To coin the infamous Steve McQueen quote “Racing is life. Anything before or after is just waiting”, we believe that motorsport ideology can apply to any industry, project or plan, period. Our brand name and identity were actually conceived by a Finnish designer who discovered our vision and soon after, Racingist was born.