Brand Management

Brand Management

Brands must distinguish themselves in the marketplace to increase the perceived value of its service offering over time. Effective brand management will aid in building a loyal customer base and by developing a strategic plan, clients will gain a comprehensive understanding of the brand.
  • Brand value is a decisive factor for purchasing decisions. Through utilising Racingist’s sustainable technique’s, we will create positive brand associations and a strong awareness of the brand in your target market.

  • We'll help you gain an understanding of your target clientele and build targeted digital marketing campaigns.
Digital Asset Management (DAM)
A DAM is your visual brand management toolbox. It contains digital assets like images, videos, presentations, logos, design files, documents and other brand assets.
Evolution, not Revolution
Products may change, but your brand is the rock. Brand evolution is important and whilst complete overhauls are not only costly, they undermine previous work spent building customer loyalty and establishing a recognizable image. It's important to be consistent and manage a positive relationship with the target market.
Customer Analysis
Customer analysis enables brands to enhance their brand experience in a sustainable way. Data collection techniques can evaluate consumers’ brand association and relationship with the purchasing process. This can also measure how marketing activities are performing and how brands are perceived by the public.
Know your USP
Your unique selling proposition (USP) is what sets you apart from your competitors. Once you have defined it, utilise it as the backbone of your marketing activities. You’ll be surprised what a memorable USP can do.
Social Presence
Brands have a powerful influence on customer engagement. Building a strong presence on social media channels can differentiate a company’s products from its competitors and ultimately create brand affinity. In this digital age, consumers are choosing to voice dissatisfaction across social media so positive interaction will lead to great customer service.
Traditional Marketing & PR
It's important to effectively market your brand by choosing the appropriate means. Traditional marketing technique's such as email marketing or engaging in press relations with local media are significantly beneficial alongside a social media presence.
Display Advertising
It can be challenging to stay fresh while staying true to brand consistency - not to mention the headache of social media platforms offering target ad campaigns. It's important to use ad's efficiently and effectively while consolidating the budget.
Competitor Analysis
A brand that continuously seeks innovative ways to maintain high qualities will retain its loyal consumers and gain more brand affinity, compared to one that is content with riding on previous success. Benchmarking against competitors can be a useful tool to examine market share and identify gaps.
Brand Management
Brand Management
  • Does your business need a complete refresh or is it just starting out? Brand value is a decisive factor for purchasing decisions. Through utilising our sustainable technique’s, we will create positive brand associations and a strong awareness of the brand in your target market. We'll also help you gain an understanding of your target clientele and manage your complete digital marketing campaigns. From competitor and client analysis to market research, we’ll work you to further understand your brand and foster positive brand awareness.

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Our Customers Say

As a business owner, I knew we had to maximise our online presence as well as in local print media. Racingist’s excellent standard of service and forward thinking meant we saw a significant impact immediately. Thank you!
Thomas Lloyd
Thomas Lloyd
Glyncorrwyg MOT Centre / Rally Team Owner
Racingist has been of great support to me for a while as I've been working on raising my profile in sport. It would have been difficult to update my social media channels while competing across the world, so that is where Racingist stepped in and it has done a great job - my following and support is growing all the time!
Ben Llewellin
Ben Llewellin
Commonwealth Games Silver Medalist

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