An incredible 300 Million individuals use the story feature on on Instagram each day, with over 50% of businesses on the channel utilising the feature to showcase their products or services, so you should too.
If you’re looking for some inspiration on how to get the most out of this feature, you’ve come to the right place. Firstly, short and sharp always wins.
The options for the content of your stories could include showcasing new products, behind the scenes content, tutorials, reviews, competitions… Or maybe content unrelated to selling products completely. The key is creating content that is interesting and will drive traffic from your target market.
When creating content that creates a buzz, the 30 brands shown on the infographic know exactly how to boost their brand awareness on Instagram.