We hear you, social media marketing isn’t easy. Managing accounts on social media channels can take quite a bit of time and head scratching – but that’s the key, it requires investment.
Every brand / page on social media is chasing numbers, whether that be overall reach or engagement rates, each organisation has set metrics it measures against to deem if a campaign is successful or not. It takes a lot of investment to create new content, post regularly and reach more and more followers.
Despite the buzz of reaching your first 1,000 followers or 10,000 followers it can be quite tempting to cave and buy fake followers and reach your desired goal quicker. Some business may consider a larger following to further invite real followers to stop by, but it has bigger consequences than you think.
1. Low conversion and engagement rates
How can you market your products or services to a fake audience? When you buy fake followers you aren’t going to get the conversions that you would from a genuine following, let alone any reasonable engagement. You could post the most engaging content in the history of social media, but if the majority of your audience is fake, you can expect poor results.
The purpose of your campaigns is to drive sales or lead people to take action – you guessed it, fake followers are worth nil pois. Data from campaigns also becomes a headache, because how will you know what portion of a post is reached by genuine followers or fake? The same point also goes for the success rate too, how can you be absolutely sure that your campaign material is worth pushing if engagement rates are low?
2. It’s been nice knowing you, cheerio.
Social media channel algorithms are constantly evolving. Not only will your content get pushed to the bottom of people’s newsfeeds if they think it’s questionable, it could either get binned altogether or worse still, your page could get deleted if it’s deemed fake or spam.
3. Would you buy off a questionable source? Thought not.
Attracting new clients is always a little difficult when you’re new. Think of it this way; you see a product you want to purchase as you scroll through your social media channels, so you decide to check the company out. When doing so, you find they have a huge following but no engagement at all. It’s a bit off-putting isn’t it?
Buying fake followers will no doubt damage your page’s overall credibility and maybe more. Channel’s may also recognise your page is generating a fake following and may block content.
Keep it real, period – and interesting too.
Growing your presence on social media will need some persistence and planning, but you will get there. When creating content, remember to keep it original and regular, but also interesting too.
Engage with your audience – we say this time and time again and we cannot stress it enough. Take some time, especially on Instagram and Twitter to get involved and reach out to potential followers. Follow hashtags that think are relevant to your business and engage with people – it will go a long way.