Whether your brand is in the automotive industry, entertainment business or perhaps the most glorious eatery in the land, chances are a significant portion of your target audience uses Facebook. If you’re thinking about how to reach more potential clients, read on.
As the platform’s algorithm makes it more difficult for businesses and their content to reach viewers organically, the focus is switching to paid adverts – which is still cheaper than traditional advertising and brings a host of extra benefits.
Facebook, like other social media channels can be a useful tool for businesses, regardless of their size – providing each one is used correctly. We know Facebook allows us to target specific audiences, increase brand awareness, connect with clients and showcase good customer service. So why paid for targeted ad’s?
There’s two types of ‘reach’ on Facebook and naturally, Paid reach is by far the most direct, because you’re paying for it.
Organic reach is what you get when you post to Facebook, as normal. It’s when your followers see your content in their newsfeed. This type of reach may also include random users visiting your page, either from someone sharing a post or randomly clicking to see what you can offer.
Paid reach is where you hit the sweet spot – because you’re paying for it. It’s easy to track and report on how well a paid post is doing, both organically and to the audience you’ve paid to reach. Naturally, by paying to promote a post to a target audience is limited by budget, but a paid post is going to reach much more than a standard organic reach (within reason).
Before you decide to spend on a paid Facebook ad campaign, let’s talk about some tricks that will make your ads stand out. Take a look at this snazzy infographic from Assignmenthelper.com.au and all will be revealed.